Strategic Planning For An Information Systems Business Essay

Strategic Planning For An Information Systems Business Essay Over the past decade, the growth of information system has been tremendous. However, business organisations need to be cautious in adopting any form of technology so as to reap the benefits. They have to carefully study and decide which one is appropriate for an organisation to use. Thereby, enable any organisation to achieve its goal. Currently information systems are essential in any organisation unlike decades before. There are different types of information systems. Any company should have a clear understanding on the appropriate ones for the specific usage. Thereby, essential to have information technology experts or managers who will advice the company on what systems to use to be able to minimise costs and add value to a business organisation. More so, managers and staff would know how to accept the changes brought about by the information systems positively to enable them to work properly towards achieving the pre determined goals. The article gives an explanation as to what information system entails as pertaining to a business organisation or company and how it should be used hand in hand with the strategic planning to ensure the smooth running of any organisation and its success. It further entails and gives example of two companies and how they operate with regards to information systems and the strategic plans of a business. It is only limited to the technological aspect and the foreseen targets for the operation efficiency of an organisation, it does not incorporate other factors that enhance efficient management. Only two companies found in the UK were used to show case the study at hand. The article entails an evaluatory research of information systems and the strategic planning of two companies; Company A and Company B.Thereby, giving a basis of how the companies should use the two concurrently. It is also descriptive in the sense that it gives a clear picture on the application of eight tenets. The research in the article is interpretative in the sense that it the reader enlightens the reader on what is needed or expected to ensure efficiency on the management of information systems alongside with the strategic plans of the organisation. IMPORTANCE OF THE STUDY Strategic planning is a tool used in any business organisation to show where the organisation wants to be or achieve in future. Most strategies are either short term or long term depending on the organisation itself. However, the business world is not as it used to be due to the technological changes and advancements. In some business organisations, departments have been done away with while others have newly emerged due to computerisation. Customers are able to deal with suppliers or producers directly thus eliminating the use intermediaries as was before. Furthermore; the internet has greatly changed the business scene. It is apparent that any organisation has to do modifications so as to keep up with the ever-changing and rising demand for technology. An organisation has to be abreast with its information system so that it can know its existing competitors in the current business situation. Basically, have an overview of the current situational needs and changes of an organisation resulting into identifying the strengths and weaknesses both internally and externally and if need be correct to ensure maximum success. The article clearly emphasizes on the need of both information system and strategic planning for the operational efficiency. It clearly shows the difficulties of managing the former since planning is systematic whilst technology is not. Some companies incorporate the two differently and are still successful while others do not. All this depends on the type, size and location of the business organisation. Much as both information system and strategic planning are instilled, an organisation needs to exploit the opportunities and threats to ensure its survival and success. This study is meant to provide a framework for the use of information systems in an organisation such that it will enhance effectiveness and efficiency. In view of this, good operational efficiency does not only entail strategic planning but also involves other factors like effective management as well, so as to enhance the success of any organisation. Other factors that need to be considered to ensure the smooth running of any organisation include good employer/employee relationship, good communication among staff and so on. DEGREE OF CONTRIBUTION AND ORIGINALITY In the 80s and 90s, as a result of infrastructure development of organizational capabilities there has become a necessity to expand the concept of information systems which have strategic importance in any business organisation. Later, with the expansion of efficacy of any type of computer system led to the strategic planning of information systems to become an important issue. The priorities in a plan of the development of systems need to be identified into specific projects planned for the future. For any company, it is very important to have a business plan in the capacity of a flexible and constant development of organizational capabilities which leads not only to profit and expansion of the company, but also it is one of the foundations of stable competitive advantage. Various authors who have made a big contribution into the development of Strategic Information Systems Planning such as John Ward, Joe Peppard, Martin J., Earl MJ, and George Philip. Moreover, an important contribution in this area has been made by authors or researchers such as Samandra Pant and Cheng Hsu. They presented their work on an international conference, which was a prerequisite for the large development Strategic Information Systems Planning. Consequently, a set of different theoretical and practical researches are seen. If a parallel is drawn between the two researches, most of the fore mentioned authors rely on the theoretical basis. However, among the listed authors only George Philip uses an academic theory in practice. The importance of his work lies in the fact that he is trying to reduce the distance between the theoretical approach to business processes and application to the two companies. George Philip has made research based on related literature on Strategic Information Systems Planning thus on basis of eight tenets by showing an example of two companies in the different areas of development. In analyzing the article it can be said that the level of the research was evaluated to give a clear meaning on the usage of information systems and strategic planning concurrently. The generated work by the author shows that there was summarization of the related sources in the area and created a new direction for any business organisation to forge ahead in the ever-changing technological world. While it is very difficult to describe that the approach is original it still creates a good overview of the information and creates awareness that in information systems more or new research has to be done always to keep up with the changes in business scene to match up with technology. THEORETICAL ARGUMENT As seen 8 tenets were used to show the utilization of both the strategic plans and information systems for the success of any business organisation. The researcher tries to create a perfect model of business development on how any business organisation can be successful by use of the tenets. However, any business organisation can still be successful without following the models. Various methodologies have been put forward towards the rationale of strategic planning and information systems. Thereby, any business organisation can choose any methodology to develop their business based on their capabilities and targets. The use of eight tenets and methodologies used is a clear indication of a grounded theory whereby the underlying belief is that the data holds the clue to the explanation. In this case, the eight tenets and that the explanations are meaningful to those whose actions are being studied. (Denscombe, 2003, pg124). This is not appropriate because little scope is given to other factors that also affect the performance of a business organisation like the economic factors and social factors. RESEARCH METHODS ADOPTED There are two methodologies information systems that is impact and align methodologies (Lee and Gough, 1993; Booth and Philip, 2005). The importance of impact methodology is to achieve competitive advantage through the usage of information technology whilst the main purpose of the align methodologies is to a establish symbiosis relationship between information system strategy and objectives of the business itself. (Reich and Benbasat, 2000). It is apparent that the most prevailing planning methods are the one that take a top-down business-led approach (Premkumar and King 1994), and are designed to bring about contribution between the information systems strategy and the business strategy. Align methodology includes the exploitation strategy, which generally goes through two main stages: Top-down analysis for clarifying business needs and identifying Information System requirements. Bottom-up evaluation of already existing Information System for evaluation their effectiveness. Impact methodology includes the exploration strategy which aims to provide the strategic or competitive advantage for the business. The research analysis used in the article was qualitative method. The method, in contrast to the quantitative method which focuses on the statistical measurements, relied on the understanding, explanation and interpretation of empirical data and the sources of the formation of hypotheses and productive ideas. In simple terms, qualitative method does not respond to the questions of How much? What? How? and why?. Furthermore, in qualitative method, researches widely use projective and enabling techniques. By exposing some facts from the article, it is evident to know the applicability of the method of research used. Various authors used for research case study, questionnaires, scientific articles, text, observation , documents and thereafter, resulted into 8 tenets for information systems planning, this shows that the qualitative research method was mostly used appropriately in the research of information systems. (Orlikowski and Baroudi, 1991; Alavi and Carlson, 1992).In addition the above said confirmed the following expression that: using the case study, as a problem-solving technique, which is seldom undertaken in organisations since case studies dealing with problems similar to the one experienced by a particular organisation of a particular size and in a particular type of setting are difficult to find. More to that, Secaran (2000) suggested that the data collection methods like personal interviews within various groups in the organisation (primary data), examination of companys reports, data, academic and industry reports (secondary data) were used as an example of the qualitative research methods. The basis of research was proposed by the two strategies: exploitation strategy and exploration strategy. In the article we have used primary sources (researches); Text and empirical data for interpretation. (http://wire.rutgers.edu/research_assignments_pri_second.html) and secondary sources (researches)-Research based on the work of others. Literature that interpret or comment upon the primary sources (http://wire.rutgers.edu/research_assignments_pri_second.html). There are always two types of validity which are internal validity and external validity. The former of this was an output made by the author after the study, or the result obtained on the basis of the study. In this article, it is seen on the use of two types of strategies and review of 8 tenets for successful information systems planning. The latter refers to generalization. External validity was seen as a conclusion made by the author after the cross comparison of the case study of the two companies. It is not clear enough whether to talk on the internal and external actions of the case, although the primary and secondary sources of data are available. The article does include any new methods. As seen, that the author used a more qualitative methods, with all its attendant properties. Thereby making the study based on the two strategies and the reviewing of eight tenets. KEY FINDINGS AND IMPLICATIONS Currently, the world is in the technological era. People and business organisations are using information systems to make life easier. In the article, there are some strategies used to have a very strategic information systems plan and making sure that those companies reach their goal. The discussion based on the study was on the exploitation and exploration strategies. According to the Galliers, (2001) the companys information systems strategy should employ the two strategies. The exploitation strategy, is mainly focused on how to improve the operational efficiency of a company whilst in exploration strategy, it is usually used to make any business organisation have a competitive advantage. (Philip, 2007) The case study emphasized the need for operational efficiency in any business organisation. Operational efficiency is when the company uses the right combination of people and technology to enhance the productivity of the business operation while making sure that they are still in the budget. (Ensynch, 2009) Companies must ensure that they have the right technology and people to be efficient in the effective running of any business organisation. However, companies are facing difficulties in obtaining qualified employees who have technological skills and knowledge. They always need to ascertain whether the employees have the right qualifications. (Ensynch, 2009). It dwelled on the Eight Tenets in having a successful Information system planning in order to be efficient when it comes to the operations of any business organisation. They are as follows: (Philip, 2007) Developing a Business and Information System Strategy concurrently. Using Top-Down and Bottom-Up Listening and Communication Developing a High-Level plan with broad principles, not specific actions. Should have the support of the Top-Management Using Opportunistic Methods. Mandate Proactive Implementation Build in a Frequent Review Process and Contingency Planning Information Technology Leaders are technology scouts and interpreters Developing a business and information system strategy concurrently, is when we ascertain that the business plan and the information system plan go hand in hand. The process involves the entire executive team with the Chief Information Officer. Communication is one factor that makes the plan successful. Taking to the employees would help them in their planning. The company needs to know what the employees think about a certain situation and also, those employees would help them to generate some ideas to make sure that the plan made would be successful. Getting feedback regarding the performance of the systems is also important so the company would know whether the system is doing fine or not and whether it needs improvement or not. Making sure that the plan made is high-level enough; meaning the plan should allow some changes when implementing the program without rewriting the whole plan. By doing this, they could focus on making a solution when they overcome a problem rather than making the plan again. Support from the top management is crucial in having a successful plan. The senior executives must be active and makes sure that they have the correct materials to make the plan. They should also take an immediate action when they faced a problem regarding the plan. The company should make sure that their plan is put into practice proactively in order to maximize the benefits of the plan. They should make sure that the implemented strategy is to be effective to avoid any problems or inconveniences when the plan is implemented. Reviewing the plan is also crucial. Normally, the company reviews their plan at least twice a year and managers and information technology personnel usually review the plan. The reviewing of plan help the Chief Information Officer to know if they are still on budget or not. Also, they would know whether the plan is doing great; whether they are reaching their goal or not. Lastly, the Chief Information Officer should have the knowledge when it comes to the development of the information systems plan. The Chief Information Officer acts like a technology scout in an organization. They should make sure that the technology used incorporates with the mission and vision of the company. The Chief Information Officer should also be aware of the latest technologies in the market. He/she should know the right time of investing a new technology. They should make sure that when they buy a new technology, it still fits within the organisations budget. The Chief Information Officer should know the business language and the technology language for proper interpretation and usage of both technological and business terms. LIMITATIONS Case studies have become extremely widespread in research. When researchers dwell on a case study they look into a set of related ideas and preferences thus when combined give the approach its distinctive character. However they are not unique in the sense that the basis of investing has always been done already. (Denscombe, 2003, pg 31). The article is clearly a case study on use and applicability of information systems and strategic planning for the operational efficiency of any business organisation. Various authors have put forward their opinions whilst theories written for justification purposes. However, no solid generalisations can be made; in the sense that it would depend on ones advantageous view point of the whole scenario and understanding as pertaining to any business organisation. A manager would chose to adopt whatever benefits the company. There is no exact formula or specific way of managing the two concurrently to achieve the organisations pre-determined goals. The other issue is that information represented in the case possibly is not fully reliable and accurate. There is always risk that case can contain errors and inaccuracy. Apparently, the article based the research work on a qualitative approach. However, two methods of approach should have been used, that is the qualitative approach and the quantitative approach, to produce an unbiased end result. In the former, it is always natural for the researcher view not to be eliminated in the process. The other limitation as clearly seen in the article is whereby only two companies from the UK have been used in the research work. This is not adequate. It should have involved more companies since planning and use of information systems is vital to any organisation. There was also a variation in the way he provided and collected the data in that the companies are internationally based but only sited the UK one. However, different approaches or theories may apply differently to different nationalities due to technological factors, cultural barriers, political barriers and so forth. Furthermore, the comparison made on the two articles lacked equality. The dates of the research analysis done were different, In company A it was dated 2003 whilst in Company B it was dated 2004.Since the author rated the performance of each companion on the technological basis, it was not appropriate because how a company performs depends also on other factors like inflation rate, the countrys fiscal year and perhaps the national income for 2003 may not have been the same as for 2004. It is logic for plans and the way information systems are handled to change from time to time in the sense of recent information. Information systems and plans of any article also provide recent information to be used but the research obtained dates back 5 years or 6 years or so. The article did not present how all these statements should change in the fast growing and developing business environments thus no exact description of how all this eight tenets can be effective. More so, the researcher should have used real life current situations to assert his reasoning and conclusions. Other theoretical findings should have been included to give a thorough and more precise understanding of the research at hand. Other limitations in the researchers article included the failure to discuss the possible effects that would happen to both companies given the tenets and that Company A did not follow most of the tenets but still remained successful. SUGGESTIONS In this current technological era, companies are using technology to make work easier and gain competitive advantage in any business world. However, there are some companies who are not using the full capacity of technology in terms of being competitive in the market. Companies are not enthusiastic in employing the Strategic Information Systems Planning due to the fact it is expensive and it will not help in the attainment of long term objectives. In addition, other companies do not use information system and strategic planning due to lack of proper knowledge of the technological factors or others may be due to ignorance. However, to be competitive in the market, Strategic Information System Planning needs to be incorporated to enhance the performance of the business and aid in the normal operations of a company thus ensuring efficiency. Other companies should have been used in the research process. It should not only be based on this two companies when using the eight tenets since every company is different on how they approach activities carried out in any business organisation. The researcher should have explained more on the eight tenets. It is not stated in the article on the effects of the eight tenets and the usefulness of the tenets on any business organisation. The researcher should also have emphasized more on the eight tenets and how it can affect the fast moving and developing companies. Companies should not only use the eight tenets just to make an information systems strategy, but try to look for ways on how to have an efficient operating system. CONCLUSSION Strategic planning and information systems are vital components in any companys goal in achieving operational efficiency and in giving assistance in the companys decision-making activities. However, prudency is needed when incorporating the two for the business to earn maximum benefits. In doing so, the researcher tried to explain on the relevance of information system and strategic planning, in the article, by the introduction of eight tenets acting as guidelines. Thereby, any business organisation would be able to decide the best ways on how to handle the two for operational efficiency of the organizations. Apart from the framework given, further explanations and an exhaustive research should have been brought to attention so as to make clear generalisations thereafter, thus make applicability in any business organisation easier to comprehend and follow. All in all, the message was still passed across by the researcher on the comparisons and differentiation on how different companies, in this case, Company A and Company B, apply the 8 tenets for successful information systems and the strategic planning for operational efficiency. Thereby, enabling an analysis to be done on such a case study.

Amy Tan: The Joy Luck Club

The novel, The Joy Luck Club by Amy Tan takes place in a couple of different places. All of Suyuan Woo’s childhood memories take place in China. After coming to America the setting takes place in San Francisco California in 1949. Also there are few different time frames. The time frames consist of the 1920’s to 1980’s. I have to give this timeframes because of the flashbacks that are given in the book. The characters that I believed are most fully developed are Jing-ming â€Å"June† Woo, Suyuan Woo, An-mei Hsu, Lindo Jong and Ying-ying St Clair. Jing-ming has taken her mother’s Suyuan place in the Joy Luck Club after she died. The members of the Joy Luck Club are planning to send June off to China so she can meet her twin sister her mother was trying to find before she died. When she reunites with her twin sisters, she gains a profound understanding of who her mother was. Suyuan Woo started the Joy Luck Club in China. She is the mother of June. Suyuan had to leave Kweilin because of a war. Suyuan was unable to continue her journey because she became weak. As a result she left her twin daughter on the side of the road in China. Despite her struggles she creates happiness and success where it lacking. An-mei Hsu, Lindo Jong, Ying-ying St Clair are all member of the Joy Luck Club. They all go through trail and tribulation. Trails, tribulation and life lessons that the mothers go through are past down to the children. The character that is most interesting to me is Suyuan. I chose Suyuan because she is a strong woman who refuses to focus on her hardships. She seems like a character who tries to find hope in time of despair. This quality is what I admire about Suyuan. I also believe I am most like Suyuan because I can relate to her fierce love for her child. She fears being estranged from her daughter for some reason such as different upbringings. I believe most parent can relate. Since I am parent I to worry about these things and do want the best for my children as well. Just like Suyuan I can be a little critical as well. The mood of this novel is perplexed, distressed, regretful and deferential. First the mothers all speaking in turn, remember clear memories with their relationships with their own mothers, and they worry that their daughters’ memories of them will never possess the same potency. Secondly when the daughters recall their childhood memories with their mother also supports my idea of the mood. And last when the daughter tell about their delimas in the adult life as they search for an answer which adventually bring them back to their mothers and their relationships begin to heal. The major conflict in this novel is the mothers are trying to instill in their daughter a part of their hertige. The daught take this a medley or their mother lack of american culture. But all the mother want to do is save their daughter from the pain and grief they felt as children. Both the mother and daughter struggles with their identies. The mothers try and reconcile the past is their present and the daughter are trying to find a positive balance between their loyaty to their heritage and some sort of independance. This is resolved when the bridge is gapped between two countries, two generation and two cultures. The ending to the story was very satisfying because June was able to find her inner Chinese identity. And doing that she built a bridge to her mother. June gives hope to all the other characters struggling for a stronger mother and daughter bond despite the culture, age and language differences. I think the author message has to do with finding your true identity and keep your family roots strong. I think despite language barriers, culture and generation gaps people should try even harder to understand each other. But I guess sometimes it take a lose to find something else. I would recommend this story to other people. But most to my daughter when she gets holder. I would hope that the story touches her heart like it touched mine and learn that we could recognize the gaps and bridge it up sooner than later.

Mcdonalds Corporate Identity

Corporate identity is the most significant element to create and strengthen a company's industrial presence among the competitors. Corporate identity helps a company to establish a name in the consumer's mind and communicate its image to the target group from the shortest way. While exposing the positive sides among the competitors, it presents the first sights about the qualifications like quality, trust and stability.If an organization is ruled by the principles rather than the managers or in other words if the principles remain unchanged although the managers are replaced and if that particular organization has qualifications and standards which separates it from the others than we can conclude that organization is a corporation. Corporations do not really need very strong managers. A manager's success in a corporation is measured by his ability to apply and adapt the existing principles. Main idea behind a corporate identity program is to explain the organization itself and its p urpose explicitly in all the business done.Recent surveys indicated that average human brain is only capable of dealing with seven different units at most at the same time and also ranking them according to the priorities. Companies are bombarding the consumers with advertisements in the daily life. For instance one thousand and two hundreds of advertisements are aired per day on a channel in Germany. Products with no name and no specific producer have almost no chance in an environment like this. Although consumers say that they are not affected bu the advertisements, they still prefer the brands they heard before or seen somewhere.They prefer the brands they recognize. How do the consumers recognize the brands? They are always facing the products but they do not have enough information about the producers. Because normally consumers do not have the opportunity to look around the production facilities, walk into the offices and get to know with the managers. The identity allows us to identify a particular object and separate it from the identical. If an organization has no identity than it is invisible to the consumers. First McDonald's restaurant was opened in 1954 by Dick and Mac McDonald in California, San Bernardino.Now McDonald's is the leading global food service retailer with more than 32,000 local restaurants serving more than 60 million people in 117 countries each day. McDonald's is operated globally from the company headquarters in Oak Brook near Chicago. Again in Oak Brook, lots of restaurant owners and employees around the world are trained in the international education center called Hamburger University every year. More than 75% of McDonald's restaurants worldwide are owned and operated by independent local men and women. [1] All the restaurants are operated either by the company or by franchisees.Controlled by the company and operated independently, distribution centers supply the products to all restaurants. Additionally, all the restaurant e mployees are trained in storage, handling and arrangement of products and in the delivery of customer service. Operating in 117 countries, McDonald's has around 1. 7 million employees all around the world in more than 32. 000 restaurants according to the corporate website. Two-thirds of hourly paid staff are high-school graduates aged between 16 and 20. 90% of staff work for 35 hours per week or less. 2] McDonald's offers a complete benefits package involving health protection, payment, rewards, opportunity to invest for the future to its employees. Although the company claims to offer nice conditions for the employees, recently some of the employes filed lawsuits against the company. One of them sued the company for weight gain and won. Employees are given video tapes designed to make the employee feel comfortable about their first days and give them basic information about McDonald's. The tapes are considered unrealistic and cliche by the viewers.People all around the world prefer McDonald's because of the standards put by the managers. McDonald's standards was formed by Ray Kroc when he explored the way to create customer loyalty is by assuring quality, successful service and comprehensive cleaning. Since then all the moves to improve McDonald's system is done according to the standards. That's how McDonald's is separated from the other restaurants. With the help of this standards McDonald's create a corporate identity formed by products&service, environment, information and behavior and thus ensures customer loyalty.The feeling styled by a powerful corporate identity creates a perception of belonging within the employees and flowing out to the customers it can increase customer loyalty. It also helps the company to deal with vendors and suppliers as well as employees since it explicitly communicates the values and purpose of the organization. Corporate identity is managed well by McDonald's through its history. For instance, since the consumer group is cha nging McDonald's changed its brand image targeting from children into adults to save the customer loyalty.Two years ago McDonald's was at the top of â€Å"Brand Keys Customer Loyalty Engagement Index Rankings† in the fast food category. Although the company was not doing well in the rankings lately due to the rumors about the fast food, they have shown a great progress and ranked first in the list. [3] People all around the world prefer McDonald's because of the standards put by the managers. McDonald's standards was formed by Ray Kroc when he explored the way to create customer loyalty is by assuring quality, successful service and comprehensive cleaning. Since then all the moves to improve McDonald's system is done according to the standards.That's how McDonald's is separated from the other restaurants. With the help of this standards McDonald's create a corporate identity formed by products;service, environment, information and behavior and thus ensures customer loyalty. T he feeling styled by a powerful corporate identity creates a perception of belonging within the employees and flowing out to the customers it can increase customer loyalty. It also helps the company to deal with vendors and suppliers as well as employees since it explicitly communicates the values and purpose of the organization.Corporate identity is managed well by McDonald's through its history. For instance, since the consumer group is changing McDonald's changed its brand image targeting from children into adults to save the customer loyalty. Two years ago McDonald's was at the top of â€Å"Brand Keys Customer Loyalty Engagement Index Rankings† in the fast food category. Although the company was not doing well in the rankings lately due to the rumors about the fast food, they have shown a great progress and ranked first in the list.According to the recent studies while satisfied customer will tell four or five others about a pleasant experience, unsatisfied ones will tell seven to thirteen others about it. More important than that unhappy customers keep voicing their dissatisfaction for up to twenty-three years. [4] The most important issue about recovering a lost customer is to come to the realization that the company has made a mistake somewhere and there is a problem with customer satisfaction. There are only seldom cases when there is a misunderstanding regarding the issue and therefore it would be wiser to assume that the customer is right and demands attention.Thus, the personnel should be trained in such a way that he or she will do everything at his or her disposal to help the customer. In very few cases, an unsatisfied customer is the one who has received absolutely terrible service in regards to the product or the service itself. Most of the time however, a lost customer is not a customer who has been unsatisfied once but rather a customer who has been unsatisfied and also has been unsatisfied with the help he or she received regarding the issue.Thus, a professional intervention at the right time equals success in bringing the customer back and thus customer policy should be constructed around this philosophy. Mc Donald’s in this sense provides full responsibility for its products, the behavior of its employees and managers, the hygiene of its workplaces and most importantly the responsibility to help those who felt that their hard earned money has not bought enough service through whichever means possible. If a customer finds out that his or her burger has not been cooked well, McDonald’s employees know that they should replace it with a proper one.If the customer is irritated by an individual in the restaurant who poses a threat to others, the McDonald’s security knows how to handle the situation. If a customer is concerned about the hygiene of the kitchen, the manager knows how to convince the customer that the restaurant’s kitchen is up to universal hygiene standards. In other words, M cDonald’s intends on pleasing its customers by convincing them that every service they get is superior and the employees are trained to prove it for the customer’s satisfaction.When a customer at a McDonald’s restaurant has a problem with any aspect of the service, he or she is not confronted with a negative attitude, an uncaring approach or a simple â€Å"Take it or leave it† mentality but rather finds a helpful employee looking forward for helping the McDonald’s customer. Thus, the McDonald’s employee training program is a very important part of the company’s appeal. McDonald’s not only picks its employees through an exclusive and selective process but also provides them with a training to make sure that they are provided with the skills to cope with possible emergent problems.In this sense, the company introduces its own policies, procedures and techniques in regards to the business itself but also puts its employees through a psychological training where they are posed with possible problematic scenarios and their responses are demanded. Instead of coming up with a â€Å"To-Do List† that every customer needs to follow, McDonald’s provides possible scenarios that require thinking and action on behalf of the employee.Of course, this does not mean that the company does not have a â€Å"To-Do List† or even maybe several of them but rather it means that it asks for its employees’ contribution in a troubled situation for perfection in service.http://www. aboutmcdonalds. com/mcd/our_company. html [2]http://www. bized. co. uk/compfact/mcdonalds/mc14. htm [3]http://www. brandweek. com/bw/news/recent_display. jsp? vnu_content_id=1003711787 [4]http://www. smartbiz. com/article/articleview/112/1/7/

The Bronx Of New York City - 990 Words

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These boys choose to take all of what they had and throw it away. What happens to these boys next is something that you would not want to wish on anybody. Here these young talented boys cram into a car and ride to the African-AmericanRead MoreAmazing Grace by Jonathan Kozol Essay788 Words   |  4 Pages Jonathan Kozols book, Amazing Grace, analyzes the lives of the people living in the dilapidated district of South Bronx, New York. Kozol spends time touring the streets with children, talking to parents, and discussing the appalling living conditions and safety concerns that plague the residents in the inner cities of New York. In great detail, he describes the harsh lifestyles that the poverty stricken families are forced into; day in and day out. Disease, hunger, crime, and drugs are of the